Lake Mead PSA
With a nod to Aleksandr Petrov and his pastel painting technique, we sought to bring this PSA to life with brush strokes and a painterly feel. First we commissioned an animal illustrator to produce realistic still drawings of the animals featured in the PSA (including their muscles and tissue). We then painted the backgrounds and added 3D depth to them as well as to the animal illustrations allowing us to move the camera in each shot. Finally, every frame of the animals were redrawn in Corel Painter to give the spot a more painterly aesthetic.